Switching CRM System To The Next Level Of The Business

By Mr Ravi Kumar

A good knowledge of your customers enables you to develop marketing strategies that target their specific needs – and increase your sales. CRM (customer relationship management) is buzzing these days in the business world. Everyone knows that CRM somehow benefits the business, yet only a few people know which solution fits their business agenda the best.

It doesn’t matter if the company employs more than 100 people or just a few, at present most of the people already understand that CRM is going to assist in managing stronger connections with clients. It also helps you in providing professional customer services to sell more and grow your business. Since, for big businesses it is almost easy to spend on the modern software, however, for small businesses they are always concerned about their investment decisions.

It was in the past that CRM was considered bulky and expensive with a requirement of an entire team of IT experts to maintain the system. But now, the picture is completely the opposite!

In the current scenario, CRM systems are not only technologically sound and user- friendly but, they are also available in variety of solutions that are specially made to cater to all types of business, big or small. Modern CRM solutions are now offered at flexible costs and easy deployment as well as maintenance options. In other words – a lot has been transformed. Even the term “software” has moved from its previous earth-bound domain all the way to Cloud. And Cloud is exactly where small businesses should look for their CRM solution as IT Cloud services have seen a remarkable lift-off lately.

Below listed are some of the reasons why switching their CRM to the next level is something businesses should seriously consider.

1. Hassle-Free Installation

An inherent fear that CRM comes with intricate installation processes is not applicable to the present times. All you need is an internet connection, sign up and start using it! You don’t have to pay for hardware, server and software maintenance. Nor do you need to have a permanent IT person on site, worry about complex installations, data migration, or even upgrades – all this is done remotely for you.

2. Seamless Access

The greatest benefit of the cloud CRM is the round the clock accessibility that it offers. Imagine something urgent pops up and you require making game changing sales calls or to send an amended sales proposal, or quickly find a contact’s phone number or an e-mail when you are out of the office?Cloud CRM gives you access to the system from anywhere – in the office, on a train, in a café, at home; and on any device – be it a desktop, a laptop, a Smartphone, or a tablet. You and your colleagues can access the central database at anytime, even during off working hours if required.

CRM gives you the flexibility and freedom to fulfill your need and whenever you need it.

3. High Security Levels

A very serious concern for everyone using web-based information storage systems is, of course, security. The most common reason why businesses are wary of adopting a cloud solution, also known as software-as-a-service or (SAAS), is security concerns. Companies offering CRM systems online take security issues very seriously. In the end – it is they who are accountable to protect the private information that you trust them with.

It is not surprising that security of information at Cloud servicing companies are much higher than those provided by an average local IT room. Providers of Cloud CRM also offer advanced automated back-up policies and have clear data recovery plans if a breach happens. Yet, individual users of Cloud services can further enhance their data safety by using detailed authentication and strong passwords.

4. Accommodating Potential

What can be greater than owning a product that is tailored for you?

When adopting CRM techniques, small businesses will likely start with simply the features which will help them in his or her current work falling relevant to their needs.

However, as your firm grows, you may decide that you’ll require, for example, far more capacity, new features or more advanced modules. In such cases, Cloud- based CRM may be instantly updated in order to meet your new requirements. And you won’t have to wait until a whole new program is written for that purpose. The larger, better and far more innovative CRMs may be provided to a person straightway.

5. Reliable Procedure

Nobody wants to even imagine a chance that a system that you rely on every day can crash. In with the case of smaller businesses, this could lead to a total personal meltdown. With Cloud CRM, such situations seldom occur, as all aspects of the Cloud are copied. Every component, for instance – a server, has multiple replicas within the Cloud. So, in case something fails, it’ll be immediately replaced as well as the system won’t obtain disrupted. A web-Based CRM is flawless

6. Enhanced Compatibility

Stand-alone products have little probability of success in today’s THE IDEA world that requires flexibility of integration. Especially in a small company environment, information change amongst readily available technologies is very important. Why would anyone invest in software that can’t open your documents, save your contacts or does not have the ability to integrate the e-mail program that you’re utilizing? That is the reason why compatibility with other services and products is the key to ensuring CRM’s endurance and effectiveness.

Cloud CRM may be easily integrated along with other applications or even software, such since e-mail clients along with Office products (Word, Exceed, PowerPoint, etc.). It is this compatibility which enables Cloud-based CRM to become a far more appropriate choice for smaller businesses.

Make sure the vendor offers optimum flexible Cloud solution that is able to move forward with you as your company grows and the perfect solution is made according to your needs. Now that you are equipped with this particular knowledge, you’d be able to find the Cloud that could take you far for the growth of your company.

7. Using CRM To Build Customer Relationships

A customer relationship management system can be a powerful tool in your marketing armory. CRM software enables you to build up a detailed picture of your customers’ tastes, needs and buying habits by recording your customer’s product likes and dislikes their spending patterns and even their location, age and gender. CRM helps in enabling you to segment your customer base into groups of buyers with different tastes or budgets. You can identify your most profitable customers or promising prospects, and target them with marketing messages and offers devised just for them. If the message – and its timing – is right, you could improve your sales conversion rates considerably.

CRM is a customer focused business strategy designed to optimize revenue, profit and customer satisfaction, the more you understand your customers, the easier it is to target new prospects and boost sales.

Ravi Kumar is the Director of CRM Consulting at Cubastion Consulting Private Ltd.