Snapdeal’s Launchpad Program To Launch Camera, Smartphone


Online marketplace, is all set to showcase the first set of consumer-centric products, which were created during Snapdeal’s Launchpad program.

‘Launchpad’-a platform for innovators and inventors across the country was launched by the marketplace in April earlier this year.


As a result of the first edition of Launchpad, will introduce Alpha Feather- a smartphone, which is being billed as the ‘lightest’ device of its type, and Click Pro- a camera that is designed to capture high-octane, action photographs, to the consumers.

Tony Navin, Sr. Vice President – Electronics & Home at said, “Innovation and technology is the DNA of The other existing sellers on the website are selling existing brands. We launched this platform to support creativity and innovation amongst new age entrepreneurs. Click Pro and Alpha Feather are two products which we are introducing with this edition of Launchpad as we believe that they address unanswered consumer needs.”

The products launched as a part of Launchpad are:

·Click Pro Oculus Wifi Sports Cam is a new age adventure camera that helps one capture high action videos and pictures seamlessly. The product can be used for a range of high adrenaline activities like snowboarding, sky diving, para-gliding, bungee jumping, river rafting and many more.

“Snapdeal has the largest user-base among all e-commerce companies in India, which will give us pan-India coverage. It gives us tremendous visibility at a minimal cost” said Sumit Kumar, designer of Click Pro.

·Alpha’s feather cell phone is available in a variety of colors and comes with Android 4.4 Kitkat OS and is a touch screen smartphone with dual sim feature. The product is a high-tech revolution that provides consumers with all the features at a competitive price. Weighing only 125 gms, Alpha Feather is the world’s lightest phone.

Talking about the partnership, Kunjan Chauhan, co-founder of Alpha Tech said, “The team at Snapdeal has supported us seamlessly, they have helped us from the initial stages, reaching out to the consumers, marketing our product and distribution and logistics services. Also the partnership makes it easy for us to solely focus on innovation”

Filed in: News, Phone Reviews, Social Media, Technology News

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