Snapdeal announced that more than 80% of its sales are now shipped through its own fulfilment centres (warehouses) called SD+ Centres. The orders shipped through its own centres will have end to end trackability and has helped the company to ship the products quickly to its customers, it said. The e-commerce companies are increasingly keeping the goods at their own warehouses to gain control over the inventory and the ability to predict the delivery time for their consumers. The sellers also love the model because they save on the inventory costs. Snapdeal has 63 SD+ centres across 25 cities in India. Sellers who avail of SD+ services get a complete solution for all their logistics needs, including packaging and tracking of shipments, the company said. Its competitors, Amazon and Flipkart also deliver most of their products from their own warehouses though the exact volume is not known. Jayant Sood, chief customer experience officer, Snapdeal said, “Managing a majority of our shipments through our own fulfilment centres is part of our mission to provide a reliable and frictionless customer experience. Shipping through SD+ gives us the opportunity to screen quality of products and the quality of packaging. We also have end-to-end visibility on all products shipped through our fulfilment centres and this enables us to promise and deliver faster.” napdeal said that in January 2015 only 7% of the company’s sales were shipped through SD+ centres. Sood added that more than 95% orders from SD+ are fulfilled on time and without errors. Snapdeal has an assortment of 35 million plus products across 800 plus diverse categories from over 1,25,000 regional, national, and international brands and retailers. The Delhi-based company owns mobile wallet Freecharge and has more than 3,00,000 sellers on its platform. Snapdeal also delivers to 6,000 plus cities and towns in India. Snapdeal has received investment from several global marquee investors and individuals such as SoftBank, Black Rock, Temasek, Foxconn, Alibaba, eBay, Premji Invest, Intel Capital, Bessemer Venture Partners, Ratan Tata, among others.