Samsung Takes on Nokia Asha by introducing Rex Series

Samsung has launched REX, a new series of Smart feature phones today in India at a starting price band of Rs. 4280. The price ranges from Rs. 4280 to Rs. 6490 for this series.  This new range of Rex feature phones are aimed at Nokia’s Asha range of feature phones.


The Samsung REX series consists of four devices; REX 90, REX 80, REX 70 and REX 60.

A clear indication of Samsung’s commitment to pioneering affordable mobile communication growth across the emerging markets, REX devices have the intuitive intelligence to drive the ‘new normal’ in future smart feature phone development.

When ITVar News approached Asim Warsi, Vice President, Samsung Mobile India and enquired with him about the Indian manufacturing of this series, to which he affirmed that in terms of complete phone as a series, this is a first series manufactured in India.

Confirming about the availability of this series, he informed that by February end, the Rex series will be available in the market.

We further enquired with him, whether the Samsung App store is accessible for Rex user, regarding this, he said, “Samsung App store is accessible for Rex user s and consumers can have access to free games for 3 months from the date of acquisition of device.

B.D Park, President and CEO, South West Asia HQ, Samsung Electronics, stated, “The REX series have been developed in India and will be introduced across a number of the world’s fastest growing markets from India. We have tremendous confidence that the REX series will allow us to connect with the huge base of young Indians who are looking for Smart Solutions. Further, the REX series are packed with content and applications that cater to the demands of Indian consumers. With Samsung REX, we are opening a whole new world for consumers and hence the tagline ‘Now your world is Open’.

The simple, user-friendly Touchwiz interface gives possibly the smartest & smoothest usage experience available. The option of up to 8 homescreens enables rich customisation for direct one touch access to favourite apps, buddies, social networks & widgets. Menu choices are organized into icons arranged 4×4 on the large display for an easy glance view. Quick Panel again gives one touch access to connectivity controls like Bluetooth & WiFi as well as mail & message notifications.

The curved design of the Samsung REX is inspired by the aesthetics of nature. Its compact size & slimness give users a comfortable grip and allow convenient one-hand operation. The brushed metal frame, organic nature-inspired design and delicate back cover create a modern, sophisticated look that will fit perfectly with your professional life.

Customers who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the Samsung REX, offering the functionality of having two phones with just one mobile unit. To ensure no calls are missed, Smart Dual SIM allows you to receive calls on one SIM even when you are on the phone using the other. Also, the feature of ‘True Hot Swap’ (in Rex 70 & 90) improves regular SIM Hot Swap by allowing SIM changes without restarting or even having the other SIM in place.. Ideal for business trips to different coverage areas, or for those wanting more flexibility between calling plans, the Smart Dual SIM feature puts you in control of your mobile experience. Samsung REX users in India can also access some very useful apps available on the Samsung App store for free. These apps range from popular apps like ngpay, ebay, OLX, and Quikr, to a , and VuClip, to name just a few.

The REX series is being launched with a very attractive Tata Docomo offer, which gives double the data to consumers, on all standard data recharges until Aug 31, 2013.