Vtronix would take care of educating the channel partners, increasing the brand visibility and providing logistical & administrative support
NEW DELHI/ BANGALORE, India – January 23, 2013
Antec Inc, the global leader in high-performance computer components and accessories for the gaming, PC upgrade and Do-It-Yourself markets, has appointed Vtronix Infocom as their authorized regional distributor for North and East India. Vtronix Infocom has strong channel presence in A, B, C and D cities of both North and East region and would take care of educating the channel partners onAntec line of products, increasing the brand visibility and also providing logistical & administrative support for Antec in these regions. Vtronix Infocom will distribute the entire range of Antec PSUs, Cabinets and accessories product portfolio.
Antec India has taken this conscious decision in order to penetrate the unexplored markets of North and East India. With this appointment, Antec provides a dedicated regional distributor to caterto the channels and end-user requirements more effectively in these regions and at the same time strengthen the brand’s positioning across the markets. Antec also aims to create a closer link between the company and channels through joint effort with the RD.
Kevan Li – Sales & Operations Head at Antec India, said, “We are glad with the collaboration and an opportunity for both the companies. We believe in the channel strength, business relationships and the quality services of Vtronix Infocom who have extensive experience in the market. With Vtronix as a very capable Regional Distributor, we would be able to penetrate the market both depth and width wise. We would be able to respond to market requirements more efficiently and effectively.”
Virender Singh, Director, Vtronix Infocom, said, “We are glad to associate with a premium brand like Antec. The products are known for their quality and reliability. With our strong presence and our capabilities in the North and East region, I’m sure we will be able to increase the Antec brand penetration in these regions. Our vast experience in the PC component space and our channel reach of 1000+ partners would be instrumental in building the Antec brand in the times to come.”