Samsung launched its flagship Galaxy S7 smart-phone in India at a time when rival Apple is giving steep competition in the top-end segment.
The new devices, priced at Rs 48,900 (for S7) and Rs 56,900 (S7 Edge), are a step-up from the previous generation devices as they come with an option of expandable memory, dual SIM slot, waterproof casing, and a special services package for buyers.
The Galaxy S7 features a 5.1-inch display and a 3,000mAh battery, while the S7 Edge has a 5.5-inch display and a 3,600 mAh battery. Manu Sharma, director for the company’s mobile business, said Samsung expects to gain market share in the premium segment with the launch of new devices.
However, analysts said demand in the premium segment is currently not very buoyant. “This is not a very favourable time for premium products as buyers are not very enthusiastic,” Faisal Kawoosa from Cyber Media Research said.