September 26, 2020


“Receiving awards from various companies for best distributor is the ultimate achievement.” Mr. Rajesh Goenka, VP- Sales & Marketing, Rashi Peripherals Pvt. Ltd.

Mr. Rajesh Goenka, VP-Sales & Marketing, Rashi Peripherals

Rajesh Goenka, VP- Sales and Marketing, Rashi Peripherals, talks about market competition and  strategy in the India market in an Email Interview with IT Voice.

Mr. Rajesh Goenka, VP-Sales & Marketing, Rashi Peripherals
Mr. Rajesh Goenka, VP-Sales & Marketing, Rashi Peripherals

Shweta) With the PC business declining and the focus increasing on ‘solution provider’ concept, please throw some light on this aspect.

Mr. Goenka) Reduction in assembled PC TAM is a temporary phenomenon and will bounce back very soon. India, with a mere 8% PC penetration has a huge opportunity waiting to explore. While, saying this opportunity for tablets, smartphones, solutions business is expanding rapidly.

Shweta) What special initiatives have been planned for the consumer segment?

Mr. Goenka) Educating Consumers of the utility of the PC, which improves the efficiency of every individual product. Working with channel partners to improve their value addition is also our focus.

Shweta) Rashi has always stressed on partner satisfaction. What are the initiatives that have been planned in this regard?

Mr. Goenka)Advanced planning, fulfillment and maintaining commitments with time schedules are the core DNA which helps us attain partner’s satisfaction. In fact in a recent GFK survey 83% of the partners interviewed opined that Rashi Peripherals to be the most channel friendly company which motivates us further to work to achieve high standards of Partner Satisfaction.

Shweta) Indian IT Distribution segment in undergoing a consolidation. Please share your view on the same.

Mr. Goenka) While there is consolidation, there are new set of distributors aspiring to become ND so the net result will be either same or positive. As long as the market is there, there will always be distributors and channel partners who will co-exist.

Shweta) What has been your greatest achievement till date? What did you learn from it?

Mr. Goenka) Receiving awards from various companies for best distributor is the ultimate achievement. Further, GFK also in its survey certifies Rashi and its team is the most friendly distribution house in the country. I have been personally associated with brands like Logitech, Sony, ASUS and now Toshiba since the initial days when these brands/products were unknown in the Indian market.

Shweta) Apart from being a successful marketer, what other likes and hobbies do you have?

Mr. Goenka) I am a very family oriented person and I love spending time with Family, Playing sports with my sons and giving back to the society through philanthropic work.

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About Rashi Peripherals: 

Rashi Peripherals has emerged to be one of the leading value added distributors in the country with 24 years of presence in IT Distribution. Today Rashihas 58branches offices and 60centers spread across A, B, C & D class cities of India and more than 9000 Partners/Customers in 750 cities/Towns. Our distribution brands comprise of World leaders like ADATA, AMD, APC,ASUS, ECS, HP, INTEL, LOGITECH, LENOVO, NETGEAR, NORTON LEADTEK, PLANTRONICS, SANDISK, SAMSUNG, TARGUS and TOSHIBA.

Rashi has grown consistently over the years @ CAGR of 29% with revenue of 330 Million USD / Rs.1800 crores for FY 2012-13. Rashi is selling to 9000 partners in almost 600 towns. Rashi team of 300+ sales & marketing professionals help in building the Brand and also strong channel engagement. Dedicated Marketing and PR initiatives make Rashi ‘The Real Value Added Distributor.’

For more information please visit www.rptechindia.com.

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