Chinese smartphone player Oppo Mobiles, who entered into the Indian market in early 2014 with its N1 phone has further expanded its smartphones portfolio with the 4G/LTE ready Find series — Find 7 and 7a.
Find 7 has been priced at Rs 37,990, while Find 7a costs Rs 31,990. Oppo Find 7 will be available in India from July, while the Find 7a will be available starting tomorrow.
In the past six months of local operations, the company has been working with the local dealers in all the 12 major cities, but as of now the Oppo has not built any formal distribution model. With Find series, the company will be setting up its channel and service support capabilities.
Currently Oppo has six models available in the Indian market and is looking to increase the portfolio to 10 models of smartphones that cover the price range from below Rs 10,000 to Rs 40,000 this year.
Besides the two new model, the other models are Oppo N1, R1, Find 5 mini, yoyo and joy.
According to Gurgaon based Steven Shi Feng, GM, Oppo Mobiles India said, “Currently we are importing these phones from China and directly selling to the dealers located in 12 cities. We have been getting lots of distribution partnership for our phones, and we will soon build our own channel both online and offline for our phones.”
Oppo Find 7 is the first smartphone in the Indian market to offer a QHD (or 2K) display panel, with a resolution of 1440×2560p, much higher than the 1080×1920p screens of most flagship smartphones available at present. With screen size of 5.5-inch, the Find 7 has the highest pixel density in the smartphone market with 538 pixels per inch. Another unique feature of Find 7 is that it can take take ‘50MP’ photos.
Oppo is in talks with Reliance Jio Infocomm and Bharti Airtel for supplying 4G devices in the fiercely competitive Indian smartphone market.
Meanwhile, Oppo phones are also available through online portals. Speaking on this, Arjun Batra, manager operations, Oppo Mobiles India said, “We have authorised some of our offline dealers to sell the products online, however, we have noticed that few unauthorised dealers are putting our phones online at a cheaper prices, we have a team who is checking all the online sale, they have also have caught some of these unauthorised dealers and have imposed penalties on them for stopping such activities in the market.”