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OPPO, the world’s leading smart device brand and Innoviti Payment Solutions, India’s largest provider of payment solutions to offline enterprise merchants, announced today that OPPO will be partnering with Innoviti on BEAM (Brand EMI Acceleration Mission). BEAM is a unique mission to help SMB mobile dealers earn extra margins on the sale of branded products on zero-cost EMI using G.E.N.I.E, Innoviti’s smart marketing platform. With this partnership, these margins can now be earned by SMBs on every OPPO branded product also.
The lockdown of offline stores due to the COVID-19 pandemic has affected SMB businesses more than others. The sustained lockdown has led to consumers shifting to online purchases, accelerating the SMB mobile business decline. G.E.N.I.E, launched earlier this year by Innoviti, has been empowering SMB mobile dealers to pull back customers with the help of attractive cash backs on 110+ banks, zero-cost EMIs schemes on 60+ branded and unbranded products, and BEAM, a tool to earn extra margins on the sale of branded products
BEAM enables mainline mobile dealers to get sponsored by leading mobile brands on Innoviti’s G.E.N.I.E Smart Marketing App. Under this partnership, the dealer who gets sponsored by OPPO can earn an extra 1% margin on every OPPO branded product they sell on EMI on G.E.N.I.E. This not only helps dealers earn extra margins, it also builds a stronger relationship between the dealer and the brand. BEAM also enables the dealers to earn an extra 0.5% margin on other mobile brands sold on zero-cost EMI.
“Mainline mobile dealers provide the touch, feel and trust to consumers when they are selecting their electronic products. They educate them, guide them. However, the pandemic has affected them more than enterprise merchants and online. Since its launch, GENIE has been empowering mainline mobile dealers to successfully win back the customers they lost to these channels through attractive features. We are excited about welcoming OPPO to our BEAM program. OPPO is a leading brand sold by SMBs, extra margins on every OPPO branded product will help these SMBs earn more to grow more. We hope this will provide the fuel the SMBs need to bounce back and thrive in their businesses.” – said Mr. Prasad Sonavane, Chief Revenue Office – Partnerships & Alliances.
“OPPO with its partnership with Innoviti G.E.N.I.E’s BEAM programme will enable OPPOs retail family earn extra margin on each OPPO phone sold. The offline channel has always been a focus area for OPPO and this partnership with Innoviti is our effort to support our Dealer teams during these unpredictable times and enable them to come out of this situation strongly.” — said OPPO mobiles India Pvt Ltd.
Innoviti uses payment technology in unconventional ways to turn payment transactions into customer acquisition and retention tools for merchants, banks, and brands. Innoviti’s products bring these parties on to a common platform and help them deliver unique customer experiences, such as this one. Each business gets access to 3X loyal consumers at 1/3rd the cost, accelerating sales with unmatched efficiencies.
Innoviti had raised a Series C in 2020 to further its differentiated strategy of servicing the retail market through category and segment-specific products.