OnePlus has announced that its ‘2014 Flagship Killer’ smartphone, the One, will not get a price hike in India.
The speculations around price hike of the OnePlus One for the Indian market started last month when the company raised prices of the handset for Europe (specifically the countries part of the European Union) citing the decline in value of the Euro. The company had even hinted that it might revise the price of the OnePlus One smartphone in India.
The Chinese company however, stressing on the fact that the One smartphone should be available at an attractive price point in the country, has decided not to raise price as of now.
To recall, the 16GB Silk White OnePlus One is currently retailing in India at Rs. 18,999 while the 64GB Sandstone Black variant is priced at Rs. 21,999 in India.
Commenting on this development, Vikas Agarwal, General Manager – India, OnePlus, said: “In line with our NeverSettle philosophy and long term commitment to the Indian market, we assure our users that we are constantly evaluating what works best for them; part of that is to continue to make the One available at an attractive price point. It is an ambitious step for a young startup, but for us it’s about returning maximum value to our users by offering them great products and unique experiences.”
OnePlus over the weekend, after missing its deadlines at the end of March, started the rollout of the OxygenOS custom ROM based on Android 5.0 Lollipop for the OnePlus One smartphone. The ROM was made available to download and flash.
The company recently even claimed that its customer support has improved, addressing concerns of many users who felt the company was lacking in this regard.