Facilitatingdaily operations for the e-commerce giant at the backend
MyOperator has associated with Lenskart.com simplifying the latter’s daily operations at its backend, with its best in breed technology. As per the agreement with the leading call management system, Lenskart.com will be using a range of its services, which entails CODAC, MisDial, Toll free MisDial, Conference, Promotional SMS, Singapore Toll free and Outbound Dialer. The alliance is aimed at the acceleration and mechanization of the backend processes, which not only make daily procedures more efficient,but also saves the company its associated costs.
Elaborating on the partnership, Mr. Ankit Jain, Founder & CEO, MyOperator, said, “Cloud Telephony today has become a major facet in the digitization of organizational operations. Our association with Lenskart is aimed at enabling it to tap the advantages of this fast growing technology. The absence of these technologies and services requires manual services incurring massive cost. It entails a dedicated team of employees and technology and resources to support them. Automating calls and integrating toll free number services reduces these costs to a great extent.”
Adding his bit, Amit Chaudhary, COO, Lenskart said, “Incorporating MyOperator’s comprehensive, cohesive technology has definitely eased our daily operations. Apart from that, the technology has also immensely reduced the CTC, as a lot of functions which were executed manually, are now being done with the use of cutting-edge technology provided by MyOperator. We intend to make this into a long term association and keep upgrading our backend processes.”
Discussing the services in detail, Lenskart will use CODAC to automate verification calls for COD purchases on their portal. The MisDial service will be used to drive SMS campaigns for door to door eye checkup aimed at new customer acquisition and engagement and the Toll free MisDial services will be used for Mobile app installation. Additionally, Lenskart is also using the automated conference for all top level executives, along with the Singapore tollfree number for calls landed in India.