Nokia unveiled two new additions to its Lumia series, augmenting its range of WP8 devices in India across price points. With the launch of the two new devices-Nokia Lumia 520 and Nokia Lumia 720-Nokia will bring a range of innovative, unique and high end experiences to a whole new set of audiences across the country. Blending exceptional style and innovation, Nokia Lumia 720 offers a powerful camera, multitude of navigation options and an integrated entertainment and social experience of Windows Phone 8. Nokia Lumia 520 is an highly immersive and affordable smartphone that provides rich selection of innovations for a more fun and exciting smartphone experience.
Launching the new devices, Vipul Mehrotra, director, smart devices, India Middle East Africa, Nokia said, “The WP8 momentum is building and Nokia is charging ahead with the Lumia series. The launch of Nokia Lumia 720 and Nokia Lumia 520 reflects our commitment to build a winning ecosystem that will enrich people’s mobile experience and help them connect with each other at newer price points. The two new smart devices will further invigorate brand Nokia with amongst the new generation of smartphone purchasers.”
The phones were unveiled by Nikki Barton,VP, Smart Devices, UX Design, Nokia and Masaba Gupta, the young and renowned fashion designer, who emphasized the role of design in conceptualizing an innovation.
Presenting the unique features of Nokia’s latest devices, Barton said, “The Nokia Lumia 720 and Lumia 520 redefine the concept of human design where innovation is all about offering beautiful essentials to make the everyday things we do, even better. These power-packed devices are developed for young and socially active consumers who demand a stylish power-packed smartphone with a wide range of features to enhance their on-the-go experience. With the Nokia Lumia 720 and Lumia 520, we continue our focused and consistent design approach – Simplicity and Reduction, Colour and Craft.”
Nokia Lumia 720 is available in 5 eye catching colors yellow, red, cyan, white, and black, the Nokia Lumia 720 will be available in the market in mid April.
Nokia Lumia 520 is available in yellow, red, cyan, white, and black and with changeable shells, and will be available in the market in early April