Netflix is preparing to launch its most significant TV app redesign in over a decade, aiming to deliver a more streamlined and engaging experience for users around the world. The revamped interface will begin rolling out globally on May 19, 2025, and introduces several enhancements designed to improve navigation and reduce content decision fatigue.
At the heart of the update is a more intuitive homepage, now featuring a top-mounted navigation bar that provides easy access to key sections such as Search, Shows, Movies, Games, and a newly introduced My Netflix tab. This My Netflix hub consolidates users’ ongoing series, saved titles, and watch history, making it easier than ever to resume or discover content tailored to individual viewing habits.
Another notable upgrade is the way title previews are presented. When hovering over a movie or series, viewers will now see expanded details, including the synopsis, runtime, cast, and even awards—all displayed without needing to open the title fully. This change is aimed at speeding up the content selection process and eliminating the need to click through multiple titles before deciding what to watch.
In addition to the visual and functional redesign, Netflix is also testing an AI-powered search tool on iOS devices. This experimental feature allows users to discover content using natural language prompts, such as “I want something funny and upbeat.” The tool aims to enhance personalization and make content discovery more conversational and intuitive.
With this redesign, Netflix continues to innovate in the streaming space, reaffirming its focus on user-centric features and cutting-edge technology to stay ahead in an increasingly competitive market.
