September 2013: neoteric infomatique limited, one of the leading value-added National Distributors successfully conducted Xplore& Evolve events for Intel in Jammu & Guwahati on the 11th& 13th September, 2013 respectively. Previously, neoterichad successfully conducted similar events for Intel in Surat, Coimbatore & Patna. The objective of these events is to generate product awareness for Intel’s state-of-the-art products amongst the partner community.
As part of the Xplore& Evolve programme, there were livedemonstrations on both days, focusing on how businesses can be benefitted by the latest Intel Core processor platform through a multitude of devices including Ultrabook™ devices and all-in-one PCs. The event received a great response from channel partners in both the locations. It facilitated interaction between them and the Intel Team,alongside a focused discussion on how to sell the products in the market. The partners got a hands-on experience of the ‘look and feel’ of the demo products on display, viz., the 2nd Gen Intel® Core™ processor and the 3rd Gen Intel® Core™ processor families. These products offer comprehensive computing solutions with greater efficiencies that will enable the partners to gain a competitive edge in enhancing their business. The ‘on-the-spot’ queries of the partners addressed by neoteric’s expert pre-sales team helped them in discussing the future needs of their businesses and howIntel’s superior productswould be beneficial for them. The event included a focused presentation on how Intel’s latest products can take the computing experience to the next level.
RakeshKaul, National Head – Sales, neoteric infomatique ltd. said, “We are glad to have got this opportunity to boost Intel’s business in the crucial markets of Jammu and Guwahati. Through our brand property of Xplore and Evolve, we have been enabling our channel partners to explore new technologies and products. We are certain that this platform will help their businesses evolve as it facilitates their interaction with vendor representatives and aids themin developing a better understanding of the products. By conducting such events for Intel, we strive to deliver more value to the fast-growing Indian computing solutions’ market.”
Conducted under its characteristic property, Xplore& Evolve, these events are a part of neoteric’s go-to-market strategy with which it enables vendors and channel partners to work towards better business understanding and growth.