“Depending on the market, we are identifying which brand is more suitable for which market. However, in a market like India where we’ve had very good success for Lenovo and Motorola, we believe we will be able to sustain both,” Colin Giles, head of worldwide sales at Motorola Mobility, told ET in an interview.
India and China will most likely be the only two markets where Lenovo will sell both Lenovo and Motorola branded smartphones. North American countries including the US will get only the Motorola brand while some of the Asian countries will get only Lenovo branded smartphones, Giles said.
Since Lenovo’s acquisition of Motorola Mobility from Google in October, Giles said the company has already integrated the manufacturing and supply chain operations of the two companies and is now trying to combine many back-end operations as well. However, he said Motorola will continue to remain a separate entity and Motorola and Lenovo stores will not carry each other’s products.
“We’ve got very strong presence with Motorola in North America and Latin America and we have a very strong presence in Asia because of Lenovo. When we bring the two of them together, we get a global footprint and have the ability to scale globally.
Scale will be critical for any company who wants to grow in this industry,” Giles said. Giles also said that India remains the company’s top priority and unlike in the past, all product launches will either happen first in India or along with the worldwide launch.
“We’re really excited to see the success in the Indian market with three million handsets sold last year. We now want to be a part of the story to connect the next billion consumers in India,” Giles said.
While currently Motorola sells smartphones in India only through Flipkart, Giles said customers will soon be able to experience the devices at Motorola’s company-owned experience-cum-service centers where customers can also order the devices through Flipkart.
He said apart while the company is planning to launch a slew of 4G handsets in India, it’ll also offer a lot of customization options that can allow personalization of devices with the launch of Moto Maker that will allow customers to choose front and back panel colors and also add personalized messages on their smartphones and watches before buying.
For Motorola’s smartwatch, Moto360, he said while only two options are available in India at the moment, many more will follow.