Microsoft Hopeful ‘Titanfall’ To Up Xbox One Sales

BDpN103401AM3122014Wednesday, March 12, 2014:  The global tech giant Microsoft is found to have been struggling to maintain its market share in many segments, including its software. The company is facing a hard time from Sony and its PlayStation 4, but it is likely to surge with the a new action video game ‘ironically’ called the “Titanfall” in Xbox One.

The highly anticipated game for the new generation Xbox One console will roll out from this week, with a major global release. The game is produced by Respawn Entertainment, using designers of the “Call of Duty” series. It is distributed by Electronic Arts, exclusively, for Microsoft’s Xbox and PC platforms, and is priced at $ 60.

According to an ET report, Microsoft is apparently betting on it to keep the company in the forefront of the battle for the living room and home entertainment. Avi Greengart of research firm Current Analysis said, “The challenge is finding the ‘killer game’. Titanfall appears to be the first must-have, first-person mutliplayer game that takes real advantage of the Xbox One’s additional horsepower.”

In an AFP report, technology analyst Rob Enderle of the Enderle Group said that the new game, which features elite assault pilots and heavily-armored, 24-foot (six-metre) titans will be a critical test for Microsoft. “Titanfall is really the big title for Xbox One. Game consoles live and die on blockbusters, so it is really important that the audience likes this game.”

Titanfall will be released today, in the Americas, Russia and some parts of Asia. It will further be released in India, Japan, Australia, New Zealand and most of Europe, on Thursday, while Britain, Ireland and Portugal will witness the release on Friday.


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