1 min read

Meta introduces a photo background editing feature on Instagram, powered by generative AI

Meta has unveiled a series of AI-driven features across its platforms, and Instagram is introducing a new AI-powered tool called “AI Media Editing Tool Backdrop,” enabling users to change the background of their images using generative AI. The announcement was made on Threads through Instagram’s official handle. Users can leverage generative AI to recreate or modify the background of an image directly within the Instagram app.

The accompanying video clip demonstrates how users can take any image from their phone and utilize prompts such as ‘chased by dinosaurs’ or ‘surrounded by puppies’ to alter the background for a Story. While the new AI backdrop tool is currently rolling out in the United States, it is expected to become available in other regions soon. Once the feature is accessible, a new “backdrop” button will appear at the top of the Instagram Story layout. Tapping on it activates the feature, allowing users to input a prompt to generate the background for an image.




Instagram introduces GenAI powered background editing tool | TechCrunch
Instagram introduces GenAI powered background editing tool

After posting the story, a “Try it” sticker will be added to encourage other users to tap on it and experience the new feature for the first time. Instagram has been expanding its AI-driven offerings, including the recent addition of AI custom stickers, enabling users to create personalized stickers using AI and share them with friends and family.

In addition to these features, Instagram has introduced new photo filters for posts, providing users with greater customization options for their photo uploads. The platform continues to evolve with innovative AI enhancements to enhance the user experience and creative possibilities.

This latest AI-based backdrop tool adds another layer of creativity to Instagram’s offerings, allowing users to transform their images with imaginative backgrounds and share engaging Stories with their followers. As AI technology continues to advance, we can anticipate further developments and enhancements across Meta’s platforms, providing users with novel and interactive ways to express themselves through their content. Stay tuned for updates on the availability of these features in additional regions as Meta continues to roll out its latest innovations on a global scale.

Leave a Reply