Continuous research, newer technology as well as Innovation will play a pivotal role in the future

Lalit Arora, Co-Founder of VingaJoy

Lalit Arora, Co-Founder of VingaJoy

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Lalit Arora, Co-Founder of VingaJoy on the year end 2021 about the organization and the future ahead:

Prateek: How was the business of VingaJoy accessories in the year 2021?

Lalit Arora: Vingajoy’s accessories business in 2021 was almost okay for the pandemic situation, especially because people were confined to work from home. Most orders were placed online and some were placed offline.

Prateek: How did you cope up with the challenges posed by the pandemic and the lockdowns?

Lalit Arora: We took the pandemic situation as a challenge and converted this into an opportunity. We quickly switched over and diverted towards the health care products along with running the parent business.

Prateek: Which was the most exciting product?

Lalit Arora: Since people were made to work from home, it boosted the demands of wireless headphones and Neckbands. So, the range of headphones and Neckbands was launched which was sold like hotcakes.

Prateek: What will be the roadmap for the year 2022?

Lalit Arora: The post-pandemic or let’s say the ongoing period where we are threatened by Delta and Omicron-like viruses have taught us one very strong thing. We have handled the Covid 19 by taking utmost care and precautions which helped us reduce the further spreading of the virus. Secondly, it led us to think of reducing our dependency on imports. And most importantly, with Govt. Initiatives and relaxation were given, which encouraged us to Make in India products. So, that is the road map that has been laid out for not just 2022 but for years to come. Continuous research, newer technology as well as Innovation will play a pivotal role in the future.

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