Kaspersky Lab’s new security products bring sterling protection to home users’ privacy, digital identity, money and data across different devices

Kaspersky Lab announces the release of its newly updated product line for home users: Kaspersky Anti-Virus 2015 and Kaspersky Internet Security 2015. The solutions were developed to protect users of Windows from existing and new threats – making their online lives easier and safer.

Brand Ambassador - Sachin Tendulkar with Eugene Kaspersky, Chairman & CEO - Kaspersky Lab

Kaspersky Lab today announced the launch of Kaspersky Anti-Virus 2015 and Kaspersky Internet Security 2015. This newly updated product line for home users was unveiled by Eugene Kaspersky, Chairman & CEO – Kaspersky Lab along with Brand Ambassador – Sachin Tendulkar in the presence of Maxim Mitrokhin, Director of Operations – Kaspersky Lab, Asia-Pacific, Nathan Wang, Technical Director – Kaspersky Lab, Asia-Pacific and Altaf Halde, Managing Director, Kaspersky Lab, South Asia.

Research conducted by Kaspersky Lab and B2B International indicates that Internet user’s biggest concerns while getting online are the protection of their privacy and identity, their personal data, their finances and their children’s safety. According to Kaspersky Lab, about 315,000 new samples of malicious software appear every day. Phishing websites – fake pages designed to steal personal information – are a universal cyber-threat which pose a danger to all users, regardless of their preferred device or operating system. Every month Kaspersky Security Network logs over 137,000 new phishing sites aimed at deceiving people into handing over their sensitive personal and financial data.

Key innovations

In a world of increasingly sophisticated online threats, people want reliable security software capable of fully protecting them from cyber-threats on all the devices they use to interact, shop, and online banking. To secure our customers’ data, safeguard their privacy and financial transactions, and help keep their children safe from online harm, Kaspersky Lab is constantly updating and improving the components of its security solutions.

These latest versions of Kaspersky Lab’s consumer software incorporate several entirely new technologies that improve the level of protection against encryption malware, prevent webcam surveillance of the user, and shield against the risks of working on vulnerable Wi-Fi networks.

Webcam Protection

Webcam hacking, or intercepting images from the webcam, is one way of using malware for online espionage. Many users pay little attention to what might be recorded on their webcams – even though the camera could capture images of documents containing bank details, credit cards, or simply personal activities that people prefer not to expose to strangers. For our customers to be confident that they are never observed without their knowledge or consent, Kaspersky Lab has developed the Webcam Protection feature. It helps monitor which applications attempt to connect to the webcam, warns the user of access attempts, and, if necessary, blocks webcam access1.

System Watcher

One of the most serious threats to our customers’ documents, pictures, and music comes from so- called cryptomalware, or malware that encrypts files and demands a ransom before restoring access to the information. Once the data is encrypted, not even removing the malware itself can restore access to the encrypted files, so Kaspersky Lab has built a way to regain access to data without paying any ransom. Kaspersky Lab’s System Watcher module analyzes all processes running on the operating system, and now features new data backup functionality. When System Watcher detects a suspicious program attempting to modify a user file, it instantly creates a local backup copy of that file, free from any external changes. If further observation indicates that the program that changed the file was malicious, then the changes will be rolled back1.

Wi-Fi Security Notification

In the hands of criminals, public wireless networks can easily become yet another tool to intercept user data. That’s why Kaspersky Lab has introduced a Wi-Fi Security Notification module into the new edition of Kaspersky Internet Security. This module verifies the security of Wi-Fi hotspots and alerts the user to any potential threats, such as a vulnerable network connection or the transmission of an unsecured password via the Internet. Users also receive tips and recommendations on how to securely configure their own home Wi-Fi network1

In addition to these key new features, the 2015 versions of Kaspersky Lab’s consumer security portfolio includes a number of extra enhancements:

• Kaspersky Internet Security and Kaspersky Anti-Virus now include automatic updates & upgrades when newer versions become available. This innovation means users will always have the most recent and reliable version of their security product without the hassle of manually downloading and installing it1

• Improvements were introduced into the Safe Money module to protect online financial transactions at every stage. Now, Safe Money also blocks third-party applications from accessing the web browser clipboard, which may temporarily contain confidential data (such as copied login credentials). The Safe Money module continues to offer protection from screen-capture technology, malicious browser extensions, and other money-stealing tactics used by cybercriminals1

• For users of paid Wi-Fi networks, 3G or LTE connections, the solution now includes the Cost- Aware Networking feature that reduces the amount of data communicated by the product via the net2

• In the anti-phishing module, which helps the user avoid unwanted and malicious webpages, improvements were introduced into the text, image and website link analysis technology. This leads to faster and more accurate detections of fake websites designed to steal money and sensitive user information.

• The main menu and interface has been unified across all products so users can easily navigate applications regardless of the operating system or product version. Careful attention to resource consumption has helped improve the effectiveness of security tools without affecting the performance of the operating system.

Quotes –

Mr. Maxim Mitrokhin, Director of Operations, Kaspersky Lab

“Well today device faces a variety of online threats every day; choosing the best possible protection is utmost important. Our Award winning 2015 series now incorporates most advance features and innovative technologies like Safemoney, Webcam Protection and System Watcher that are essential to defend users against sophisticated threats ensuring that users get best out of the internet without compromising on security. Overall Kaspersky Internet Security 2015 is to provide users with peace of mind when it comes to the security of personal information and online transactions, while Kaspersky Anti-Virus 2015 provides essential protection against modern cyber threats”

Mr. Altaf Halde, Managing Director, Kaspersky Lab South Asia

“Our latest analysis reveals that biggest concerns of the online users are safe online financial transaction and privacy protection. Cybercriminals directly target social media and online banking accounts, passwords and other private information. We are excited to launch KIS KAV 2015 series featuring dedicated tools to fight the most complex malicious programs targeting your virtual assets and real-life money. The latest KIS KAV 2015 version is easy to configure, runs quietly in the background and requires limited system resources. KIS KAV 2015 series is fast, efficient and effective!”

1 Works for Windows OS

2 The Cost-Aware Networking function is available for Windows 8 or higher

Filed in: News, Security

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