Kaspersky Lab Unveils Channel Partner Growth Plans at Channel Directions Event

Kaspersky Lab, a global cybersecurity company, unveiled their Channel Partner growth plans in India for the year 2018 at the Channel Directions Event. Held at the Airport Novotel Hotel in Hyderabad on March 16 and 17, the Event saw 100+ Key Partners and showcased their roadmaps for the year 2018. Kaspersky Lab’s Mr. Shrenik Bhayani, shared insights on how their channel program will enhance support for partners and offer engaging regional events with unique educational opportunities throughout the year.
Mr. Shrenik Bhayani, GM – South Asia, heads the subcontinent operations and has 17 years of experience across channel sales, distribution, business development, solution designs and support services.

After giving a brief overview on their partner strength currently, Mr. Shrenik shared about the company’s increased investment in its channel partners such as providing them with additional tools and resources to succeed in a highly competitive market. This allows the channel partners to be updated with the latest technical knowledge, enabling partners to differentiate themselves, leading to more new business opportunities.

Kaspersky Lab’s commitment towards accelerating innovation with the partners are demonstrated in the recent Canalys Leadership Matrix report for APAC Q1 2018. Well positioned within the “Champions” quadrant, this result was based on responses from over 1800 channel partners across APAC in the last 12 months. This shows that partners acknowledge Kaspersky Lab’s support in helping them accelerate innovation and capitalise on digital technologies.