As the traditional channel partners are thinking of ways to curb unethical practices by e-sellers, they received a boost with the K7 antivirus announcing that they will exit e-selling if online traders do not follow the guidelines.
This announcement comes a couple of days after Lenovo had warned customers against the online traders. K7 antivirus is one of the leading security solutions company and a heavy weight in South India amongst the antivirus players.
The announcement came from Dinesh David, national sales manager of the company during the meeting organised by Confed-ITA “We are also concerned about the unethical practices that impact the sales of the channel partners, who had helped us in the initial days. We have also warned against many erring partners and e-players,” Dinesh said during the interaction. He also revealed that said that the warning letters are already prepared by the company.
“If the warning letters are ignored, we are planning to get out of the e-business completely,” he said. With this K7 becomes the first participant of the Confed-ITA meet to announce its decision to come out of the online stores.
Recently, many partners from South has been sharing snapshots of K7 products in the social media, comparing the e-price with their distributor landing price