Jivox, the personalized digital marketing technology leader, announced today a joint solution with Criteo, the global advertising technology company that empowers brands to accelerate ROI using combined best-in-class programmatic media and creative technologies. Criteo’s ability to optimize media and product recommendations for superior performance, coupled with Jivox’s dynamic canvas technology, gives marketers the much-needed creative flexibility to personalize their messaging at a time when consumers demand it. The partnership also enables brands to reduce production costs and tap into Jivox’s automation capabilities to scale personalization by generating thousands of ad variations on the fly for individual consumers.

“Jivox’s dynamic canvas technology brings new creative options to our advertisers,” said Len Ostroff, SVP of Global Partnerships and Alliances at Criteo. “We’ve opened our platform so that those who’ve invested in dynamic creative software to create consistency across all media, can seamlessly integrate with Criteo, in addition to using our own market-leading DCO+ technology. This ensures that our mutual clients send the creative message that’s most likely to engage their consumers.”

An industry leader in media optimization, Criteo’s AI engine works in real-time to analyze data from two billion cross-device IDs and deliver the best value to its customers across the entire purchase lifecycle. Its platform also helps advertisers reach the right audience and recommend the best product for every user.
According to Jivox’s Omni-Channel Personalization Benchmark Report, personalization boosts engagement 4.3x the industry benchmark. With the integration of Jivox’s data-driven dynamic creative platform, marketers will be able to serve users the most engaging version of the ad with Criteo’s product recommendation. By using a combination of data triggers, such as weather, time of the day, seasons, holidays, Jivox’s personalization platform will automatically develop multiple creative variations for each product recommendation—using variable imagery, copy and product offers—and then deliver the relevant ad content to the user, based on Criteo’s audience data, in the right context.

Together, Jivox and Criteo will be helping brands achieve superior ROI through optimized media spend, and all the while, saving money on production costs.

“Criteo’s powerful demand-side platform is the perfect complement to our personalized marketing technology,” said Diaz Nesamoney, CEO and Founder, Jivox. “Their data-driven approach to media buying is the gold standard in dynamic creative optimization, and we’re excited to take things to the next level for brands around the globe.”