September 26, 2020


IT Voice August 2020 Edition

Importance of Technology as a Service

With the technology evolving at an even pace, offering strategic and feasible services is very crucial for staying ahead in the competition amongst other companies and also for the growth of your business.

Services is a people business! Perhaps, technology can improve services and also automation of certain tasks and jobs.

To be specific, the technologies that can enable Digital Transformations can have a huge impact on how services should be provided and delivered, also an experience for customer.

The concept with tech is that it gives us more ability and flexibility of providing the solutions at a very cheaper rate.

It also opens up huge area of scope collecting customer data, analyse it and come up with certain more strategies based on customer choices and needs.

These technological innovations and the resulting outcomes and solutions, with their effects and unknown outcomes, compel marketers to get ahead of the knowledge curve. It is important to establish the new technologies on both companies and consumer behaviours. Furthermore, innovations emerging in technology, data storage, analytics, and solutions highlight opportunities for marketing practitioners to create, communicate, capture, and deliver value for and with their customers.

With the world wide web also came a world without boundaries, technology has now expanded our potential to reach out to customers around the globe in ways that were not to be dreamed off in the not so distant past.

The quality of that service will determine the customer loyalty to your brand and your business. With the economy in recession, customers have more alternatives than ever before. The business and services that proves to be reliable to customer questions, complaints, or other needs can gain a clear competitive advantage. That’s why it is very important to understand how new technologies can help you understand customer needs, alter and amend business strategies and processes to best serve customers, and ultimately improve the efficiency of your business.

There’s no better way to do that than to offer quality products and services to your customers. But as new technologies have come to market to make it easier for businesses to provide customer service, they may also be increasing the number of channels through which you interact with customers and the complexity of those interactions.

Understanding the technologies is as important as understanding your daily needs.  Technology does help you in this era in some or the other way possible. So better embrace the new technologies also.