Intel Takes Vertical Focus To Fortify Tablet Foothold

Z83H64850AM3132014Thursday, March 13, 2014:  Electronic chip maker, Intel is all set to undergo a massive change as the company aims to high rise in the tablet segment. To expand its base in the computer tablet market, it is investigating vertical opportunities in India. Intel plans to offer specific tablets modified for industry sectors.

According to Business Standard, Intel in partnership with the original equipment manufacturers (OEMs), will offer Intel-based customised tablets. The tabs will be initially offered to sectors like banking, financial services and insurance (BFSI), education, hospitality and pharmaceuticals.

download (6)Under this ‘focused vertical approach’, the company launched the Pentium Processor A1018 last year, which is a ‘specially made’ solution for laptops. The A1018 was targeted at tender-based government deals in the country, as it was the first such product that Intel made for a particular market segment. The new proposal is part of Intel’s efforts to capture the tablet segment.

download (7)In the report, Anand Ramamoorthy, the director of consumption sales at Intel South Asia said, “We have a global mandate to grow our tablet base four times this year, and in south Asia, I think we have a very good potential to do that. We find tablets showing up in a lot of focused vertical applications; we just won an order from a tutorial services company. We are also focused on the BFSI segment, where this can be of great benefit for field workers to consolidate data. We have a whole team focused on targeting this vertical-specific opportunity.”

Intel recently tied up with the state government of Goa to sell customised microprocessors for tablets that run particular syllabus for students. Several government departments are reportedly looking to pull from these tablets for specific needs, claims the company.

“We are seeing at least 10 such large potential clients interested in exploring specialised tablets; these are clients with around 100,000 users. Clearly, there are ministries, departments and investment officers who are wondering how to play with the tablet. We are seeing a very unique vertical-specific, use-specific demand and we are going to react to all of that,” concluded Ramamoorthy.


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