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Instagram’s Threads Surpasses 100 Million Users: A Closer Look at Its Success Story

Instagram Threads Surpasses 100M (Image: Meta)

Instagram’s recently launched Threads app has achieved an impressive milestone by surpassing 100 million users in a remarkably short period. This achievement is even more noteworthy considering that Threads reached this milestone in just a matter of days, far outpacing the rate at which even ChatGPT, OpenAI’s chatbot, achieved a similar feat. Users can easily find the current number of Threads users within the Instagram app, as it provides a tracking feature for monitoring the size of the Threads userbase.

Threads exhibited immediate success, becoming a rapid hit right from the start. Within the initial two hours of its launch, it garnered an impressive 2 million users, and the numbers continued to climb steadily. The user count reached milestones of 5 million, 10 million, 30 million, and eventually 70 million. CEO Mark Zuckerberg expressed his astonishment at the launch’s extraordinary performance, stating that it has exceeded their expectations by a wide margin.

Threads stands out from its parent app, Instagram, by focusing on fostering intimate connections among users. The app emphasizes the ability to communicate with a select group of close friends, allowing for more meaningful conversations and sharing of personal moments. This exclusive approach has resonated with users who value privacy and seek a more intimate social experience.

Most followers on Threads within first week (Image: Instagram/ Marketing Mind)

In an Instagram post by a marketing related information page Marketing Mind, it was revealed that Kim Kardashian, the Hollywood Celeb and Mr.Beast, another famous Youtuber have the most followers, with the tally for both standing around 3.4 million. Following their popularity are Selena Gomez who stands at 3rd with nearly 3 million. Users aren’t just signing up: they’re posting, too. As of Thursday, my colleague Alex Heath reported that there have already been more than 95 million posts and 190 million likes shared on the app.

According to Adam Mosseri, the head of Instagram, ETA (Threads) is not specifically aiming to replace Twitter. The company has no plans to actively promote politics and hard news on the platform. However, it has the potential to become a popular destination for conversation-based social media. Despite Meta’s enthusiasm about the successful launch week, Mosseri acknowledges that they are uncertain about the platform’s long-term retention at this stage.

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