Indonesia E-commerce Market Is Expected To Reach USD 16.4 Billion By 2019: Ken Research

Future growth of Indonesia e-commerce is expected to be led by online retail and online travel segments

The market leaders, Amazon (Online Retail), Wego Indonesia Ecommerce Industry(Online Travel), Facebook (Online Advertising), LYTO (Online Entertainment- Gaming Publisher) are expected to maintain focus on emerging markets and local brands (Lazada, Zalora, Tokopedia, Tiket, PT Megaxus) to compete with other players in the industry

Ken Research announced its latest publication on “Indonesia E-Commerce Market Outlook to 2019” which provides a comprehensive analysis of the online retail, online travel, online advertising and online entertainment markets in Indonesia. The report covers various aspects such as market size of Indonesia online commerce market, segmentation on the basis of mode of distribution and purpose of industry, trends and developments and government regulations. The report is useful for online commerce vendors, departmental store retailers, retail chains and new players venturing in the market.

The e-commerce market in Indonesia has witnessed a significant growth in recent years on account of rising demand for online products fueled by introduction of mobile applications. The surge in growth is majorly originated from growth in retail and travel as a segment of e-commerce market. The growth in retail and travel segment has been largely led by domestic factors such as rising urban population, increasing product portfolio, phenomenal growth of cell phones and large scale public investments. The Indonesia e-commerce market revenues have grown at a CAGR of 25.5% from 2009-2014.

According to the research report, the Indonesia e-commerce market will grow at a considerable CAGR rate thus exceeding USD 16.4 billion by 2019 due to the increasing internet penetration and secure online payment gateways.

“Rising disposable income, rise in urban population and an increase in the product portfolio of online retailers will result in increased spending on e-commerce market in the Indonesia, while inefficient transportation channel and fraudulent image of online shopping are few of the major challenges which will affect the growth of this industry in the future”, according to the Research Associate,

Key Topics Covered in the Report:
Indonesia E-Commerce
– Market Size by Revenue

– Market Segmentation by

o Distribution Model

o Purpose of Industry

– Online Retail- Segmentation by Types of Goods, Type of Model Used, Type of Devices and Mode of Payment

– Online Travel- Segmentation by Mode of Transport, By Tickets and By Device used for Booking

– Online Advertising- Segmentation by Types of Advertisements, By Verticals, By Performance Model

– Online Entertainment- Segmentation by Types of Sources

– Consumer Profiles

– Business Models

– Trends and Development


– Competitive Landscape and Market Share of Major Players

– Growth Drivers, Pre-requisites

– Future Outlook

– Analyst Recommendation

– Macro Economic Parameters

Products Covered in the Report
Online Retail, Clothing/ Apparel and Footwear, Beauty/ Cosmetics Products, Electronic Products, and Furniture, Utensils, bags, Online Travel, Travel Agents, Domestic, International Tickets, Flights, Bus, Rail, Road, Search, Display, Video, Mobile Advertising, Online Gaming, Videos, Movies, Newspaper, Social Networking, Online Entertainment, Gaming

Companies Covered in the Report
Online Retail (Amazon,, Blanja, Lazada, Blibli, Zalora, PlasaMSN and others)
Online Travel (Wego, Tiket, Traveloka, Valadoo and others)
Online Advertising (Facebook, Google, Blogspot, Youtube, Others)
Online Entertainment (PT. Lyto Datarindo Fortuna, PT. Kreon, PT. Megaxus Infotech)

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