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IIM Bangalore launches short-term digital course on New Age Business Models

Aimed at UG & PG students of Management, and entrepreneurs, the course, offered free on SWAYAM, is designed and delivered by serial entrepreneur K Ganesh

IIM Bangalore has announced a new course on ‘New Age Business Models’, through IIMBx, the digital learning vertical of the Institute. This short-term course is a six-week online program offered on SWAYAM, the online learning platform of the Ministry of Education, Govt. of India, and it aims to help learners gain a deeper understanding of new business models. Curated for Under-Graduate and Postgraduate students of Business Management, working professionals, budding entrepreneurs, and business owners, the course is being offered free of cost. 

The course is designed by Professor K Ganesh, adjunct faculty at IIMB and a seasoned entrepreneur with a proven track record of launching and exiting four successful ventures including BigBasket, Tutorvista, Portea, and Bluestone. He is also the founder and partner at GrowthStory, a leading venture builder platform that incubates and promotes new ventures and entrepreneurs. While the course will begin from 29 January 2024, the last date for Enrollment is 29 February 2024. https://onlinecourses.swayam2.ac.in/imb24_mg57/preview 

It covers emerging new business models including platforms, marketplaces, aggregators, D2C (Direct-To-Consumer) businesses. There are lectures  by industry leaders such as  Shekar Sharma, Founder and CEO of Paytm; Ananth Narayan, CEO and Founder, Mensa Brands; Arun Narayan, Vice President, Tanishq; and Vikram Vaidyanathan, Managing Partner, Matrix Partners, amongst others. The  pedagogy is a combination of video lectures, case studies, quizzes, self-assessment, discussion forums and will help learners understand nuances about  business models, and how new-age companies operate and succeed.

IIMB Director Professor Rishikesha T Krishnan said, “At IIM Bangalore, we leverage technology to extend the reach of quality management education. We are democratizing access to premium educational resources through our presence on three dynamic platforms – edX, IIMBx, and SWAYAM. As national coordinators for SWAYAM, our commitment is unwavering in our efforts to develop and offer top-notch courses to learners across the country. We are happy to introduce our latest offering, the ‘New Age Business Model’ course, meticulously designed and presented by serial entrepreneur K. Ganesh. This course embodies our vision of making quality management education accessible to all.”

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