IFA 2014: Asus Launches Its Maiden Smartwatch, Asus ZenWatch



At the pre-IFA 2014 event, Asus has launched its much-hyped and repeatedly teased Android Wear smartwatch, ZenWatch. It happens to be Asus’ debut in the smartwatch market. Apart from this smartwatch the brand also came up with its other launches like Zenbook UX305, EeeBook X205, and MeMO Pad 7 (ME572C). But no details about the pricing of the products ahve been revealed yet.

Asus ZenWatch has a rectangular display with curved corners and as the company claims it has been inspired by user-centric ‘design-thinking’ philosophy. The product is aimed to enable users to remain “always be connected to everything.” The Zenwatch bring, as per Asus, the “luxury tradition of fine watchmaking to Android Wear, with an elegant, detail-focused design and use of high-quality materials.” It features a leather strap and quick release clasp, 2.5D curved Corning Gorilla Glass 3 screen.

This product features a special smartwatch version of the ZenUI on top of Android Wear and it is compatible with smartphones which are running on Android 4.3 Jelly Bean or higher versions of the OS. It too features a 9-axis sensor and as the company said ZenWatch serves as a ‘personal wellness manager‘ through Asus ZenUI Wellness app.

Additional features of the Asus smartwatch include Watch Unlock (for automatic unlocking), Tap Tap and Find My Phone (both to help locate the paired smartphone), Remote Camera, Cover to Mute (for incoming calls), and Presentation Control (for use as a remote control and time manager). It features 4.14-cm (1.63-inch) AMOLED display with a 320×320 pixel resolution, 1.2GHz quad-core Qualcomm Snapdragon 400 processor, 512MB RAM, 4GB in-built storage, Bluetooth 4.0 and Micro-USB connectivity options. 

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