March 5, 2021




IBM On Storage Virtualization Drive

Continuing its campaign for smarter storage, the STG division of IBM is now optimizing storage infrastructure and making it cloud-agile.

In many SMBs data has doubled, leading to multiple storage requirements. According to Akhil Kamat, Business Manager, STG, IBM, compared to earlier, when performance issues were minimal in SMBs, the segment is now asking for storage space of 10PS and capacity of 30,000-45,000 transactions per second. “That is how we designed our V7000 and the recently-launched v3700 series which provides 8 GB of cache at the entry level and goes up to 16 GB.”
Kamat said that the v3700 will be a channel-only product which will be priced between the v7000 and v3500. “Customers who have seen the benefits of server virtualization will experience the same benefits of storage virtualization. This being a volume product, we are not going industry-wise.”
IBM is leveraging its relationship with ISVs to launch bundles around v3700. “We have already launched two bundles on DR and CCTVs,” said Kamat. “In all we will be launching 7-8 bundles to be sold by our partners. Partners will be trained around the solutions, specing, software configuring and pricing. Any partner registered on the Partner Vault will be able to sell the bundles.”
Further, IBM is adding features to its Storage Specialty Partner Program (SSPP) which the company launched in February this year. Said Kamat, “In alignment with our ongoing focus on partner education and training, we have launched the Delight program in SSPP. Under the new program, partners will be able to implement complex storage virtualization to meet the needs of SMB and mid-market customers. We will launch two incentive programs in the near future.”
Kamat informed that while none of IBM’s customers has gone live on v3700, ‘customers in double digits’ are running beta pilots.

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