Home appliances and consumer electronics company Haier has started their new television commercial campaign for the Haier Bottom Mounted Refrigerators.
The new TVC promotes the BMR range as the ideal home appliances for modern contemporary women of today who efficiently manage different roles in their lives.
Premiering on 17 April, 2015 across leading English and Hindi entertainment, lifestyle, movie and news channels as well as Regional language channels, the television commercial is a reiteration of Haier’s existing ‘Jhukna Mat’ brand campaign for its Bottom Mounted Refrigerators, on the belief to eliminate the need to bend unnecessarily to access the more frequently used items in the refrigerator.
The TVC revolves around a day in the life of a modern contemporary urban woman and highlights slices of her life where she doesn’t mind bending for celebrations, traditions, devotion, etc., but she doesn’t need to bend for something that should offer convenience to her, like a refrigerator.
Commenting on the new TVC, Shanta Roy Sanjeev, head, marketing, Haier India said, “At Haier, we constantly listen to our customers to understand their evolving lifestyles and create smart products that help in complementing and improving their lives. Haier Bottom Mounted refrigerator is a concept that the company pioneered in 2006 and since then has innovated and improvised on its design, making it more user friendly and a perfect kitchen appliance for the urban contemporary Indian families of today. The new TVC is a re-iteration of our existing ‘Jhukna Mat’ campaign, which further strengthens our belief to make today’s women more empowered and capable to manage their house chores with smart solutions.”
Haier Bottom Mounted Refrigerator has recently been awarded the ‘Product of the Year’ award in the refrigerator category in India.