Google has announced a major leap in its fight against online scams, claiming it can now detect 20 times more scammy pages than before. This advancement has led to a reduction of over 80% in such scams appearing in Google Search results, marking a significant improvement in digital safety for users.
The tech giant attributes this success to recent investments in AI-powered scam detection systems and the development of more sophisticated scam classifiers. According to Google, these enhancements allow it to scan vast amounts of online content, identify coordinated scam campaigns, and detect emerging threats in real time. The company emphasized that these AI tools are helping it stay one step ahead of scammers and better protect users from fraudulent content.
In a detailed example, Google cited a rise in scams involving fake airline customer service numbers, where scammers target users seeking help with travel-related issues. Thanks to its improved systems, Google said it has already cut down these impersonation scams by over 80%, significantly lowering the chances of users dialing fraudulent phone numbers.
“These improvements help ensure the search results you receive are genuine and protect you from malicious websites that attempt to steal sensitive data,” the company said in a statement.
Beyond Search, Google is also enhancing safety across its ecosystem. The company unveiled Safe Browsing updates in Chrome, powered by Gemini Nano, and launched AI-driven scam warnings for Chrome on Android. Additionally, Google has integrated on-device AI scam detection into Google Messages and Phone by Google, expanding its efforts to safeguard users across more touchpoints.
These updates come in response to growing concerns over online fraud, which has plagued users for years. With its latest tools and AI enhancements, Google aims to offer a safer, more trustworthy experience across the web.
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