December 4, 2020


Google Challenging Against International Markets While the United States Concocts Antitrust Case

A Google search page is seen through a magnifying glass in this photo illustration taken in Berlin, August 11, 2015. REUTERS/Pawel Kopczynski/File Photo

The American multinational tech company, Google is challenging a growing repercussion against its market influence in intercontinental markets, compounding the firm’s supervisory challenges as it binds for a historic antitrust suit from the justice department of the United States.

In just a matter of weeks, google’s business practices have drawn inquiry in countries like Australia, South Korea, and India as well. The EU’s antitrust chief has already warned to break up Google if it won’t alter its ways, in meanwhile the firm pulled out China 10 years ago because of censorship by the government.

India is a leading example of how the tech company’s troubles can undercut future development. More than two hundred founders of the start-up have come together and began discussions with the government to stop google from imposing a thirty percent fee on the purchase of the smartphone application, its standard levy around the globe. While the company delayed implementation for 6 months after an uproar previous week, the country’s tech industry is resolute to oblige the titan.

 

Image from Google

 

India’s establishments have confirmed eagerly to go after the major companies and take powerful action. Businesses such as Apple were forbidden for years from starting their own retail stores to defend local operators, while TikTok and more than 100 other Chinese applications were speedily banned in 2022 over security issues.

The California based company struck a humiliated tone as it delayed plans until the year 2022 to force local creators to bill via Play Store and give thirty percent fee. That marked a strangely swift about-face for a tech giant no stranger to battling governments around the globe.

The counterattack in India echoes worldwide antagonism to the fee structure levied by Google and Apple in their online application stores. Moreover, Epic Games filed a lawsuit against 2 firms for how they execute such charges.
Google will have to capitalize on market opportunities like India if it is to live up to investors’ high prospects. Indian market is the world’s largest internet market after China and the major growth market for smartphone users. Google CEO’s and a native of the country, has tried to close the gaps by striking local associations and promising to invest ten billion dollars in India.

Google has wriggled to carve out evocative profits from this huge base of internet users. The country’s per-capita income floats around two thousand dollars compared with about ten thousand dollars in China and more than sixty thousand dollars in the United States.

The company has the benefit that ninety-eight percent of smartphones in the country run on its Android OS, largely because iPhones are too posh for most locals. That makes buyers more likely to use Google Play Store.

But local start-up founders argue that the firm’s thirty percent fee would be unnecessary and it will harm domestic developers. It will also be that the fees will disrupt Indian rules against charging for digital payment. It is anticipated that setting up a rival app store, ideally with the support of the government to develop a feasible substitute for Google.