Domino’s records highest store network in India, while Tier-2 cities under-penetrated across tracked brands in the fast food sector
GapMaps, a cloud-based data intelligence platform used by brands to pinpoint optimal locations for its physical stores, has released its first Fast Food & Quick Service Restaurant (QSR) Retail Network Report in India for 2023. The report tracks store counts and market penetration of 13 leading QSR and Fast Food brands.
The bi-annual report monitored 13 brands in nearly 6,000 locations across India, revealing that Domino’s holds the most prominent store network with over 1,500 locations. Domino’s also has at least one store in almost all of the 86 cities with a population exceeding 10 lakh residents. Additionally, they claim a substantial presence in the 211 cities with over 5 lakh residents.
Pizza Hut follows closely behind Domino’s with the second-largest store network in India with 787 locations across the country. Other tracked brands including KFC, Wow! Momo and McDonald’s also maintain sizable store networks, each with over 500 locations.
However, except for Domino’s, the report shows that tracked brands do not have established store networks in Tier-2 cities, which encompass cities with populations ranging from 5 lakh to 10 lakh residents.
In cities with less than 5 lakh residents, the store networks of the tracked brands are relatively limited. Typically, these smaller cities only have stores present if there is an additional significant driver of sales beyond the local residents, such as a major passing highway, a tourist precinct, or a satellite/commuter city.
“Our report provides valuable insights into the competitive landscape in the Fast Food and QSR sector in India as brands continue to grow their networks across the country. Even after adjusting for incomes, the store provision of the major brands is relatively low by international standards and there remains ample opportunity for store growth within major cities across India. In addition, continued income growth across the country will further increase the addressable market and store potential for these brands,” said Andrew Smith, Director of Economics and Research at GapMaps.
“In order to pinpoint emerging growth opportunities, more brands in India across Fast Food, Fitness, Café and Supermarket/ Grocery sectors are using GapMaps Live to access the very latest insights on competitor locations, resident and worker populations, household income and spending and other demographic data right down to a very granular level to confidently make accurate store location decisions,” he added.
GapMaps’ first Fast Food and Quick Service Restaurant Retail Network Report for India in 2023 illustrates the sector’s notable growth opportunities for brands looking to expand their store networks in the region. Moreover, the favourable economic climate is anticipated to accelerate this growth and open the door for more brands to emerge and thrive in the country.