Flipkart crashes with Xiaomi Mi3 launch

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Chinese smartphone Xiaomi Mi3 was outsold on the first day of its sale causing a crash on the product page of the e-commerce site Flipkart, its exclusive retailer in India. The crash, which had occurred minutes after 12 noon on Tuesday, when the booking went live, disabled several customers to complete their sale order. The same thing had happened during the exclusive launch of Moto G and Moto E phones earlier.

According to Flipkart, the site received 1 lakh registrations for the phone during the registration window period from July 15 to July 21. “Based on the phenomenal response we saw during the registration phase, we had anticipated a traffic spike and had scaled up our web services accordingly. But the number of customers who logged in immediately after the phone went live on our site caused the process to slow down for a while. We got about 1,00,000 registrations for the Mi3. We sold out within the first 30 minutes,” said the Flipkart spokesperson.

“We are expanding our capacity in order to provide a smoother shopping experience the next time,” the spokesperson added.Though the company declined to comment on the number of units sold, it said it would be getting the phone back in stock next week.Apologizing to fans who couldn’t purchase the Mi 3 today Manu Jain, India Operations Head, Xiaomi said: “We are working with Flipkart to ensure the experience of purchase is improved further and technical issues are resolved.” He further said that the company will ensure that customers who missed out on today’s sale are automatically registered to buy a Mi 3 on next sale on July 29.

“We underestimated the demand we would receive and we are taking steps to ramp up the supply as soon as possible. We are committed that over the next few months, every fan in India will get to own a Mi device,” he added.

Xiaomi Mi 3 which is priced at Rs 13,999 on Flipkart is pitted against the Google Nexus phone

Filed in: Product Launch, Technology News

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