Facebook Inc has announced that it will no longer allow ads on pages with violent, sexual content. Facebook has announced on Friday, that it will be implementing a new review process for determining which Pages and Groups should feature ads alongside their content. This process will expand the scope of Pages and Groups that should be ad-restricted.
Ads account for roughly 85 percent of revenue at Facebook. It said that the move wont have a meaningful impact on Facebook’s business, but will result in benefits to people and marketers.
In a post on Friday, Facebook said,” The review process will be manual at first, but in the coming weeks we will build a more scalable, automated way to prevent and/or remove ads appearing next to controversial content.”
According to the company this move will will improve detection of questionable content, and will also make advertising messages appear next to brand-appropriate Pages and Groups.