In this exclusive interview, Dhanveer Chauhan shares how interactive displays are rapidly becoming business essentials for Indian enterprises and SMEs. He highlights Mieux Display’s focus on Make-in-India innovation, strong channel enablement, and AI-, cloud-, and UC-ready solutions that are transforming collaboration, training, and customer engagement across industries.
Dhanveer Chauhan– The interactive display market in India is entering a very exciting phase. What was once seen as premium technology is now becoming a business essential. Enterprises are adopting interactive displays to drive smarter collaboration, training, and decision-making, while SMEs are embracing them as powerful yet practical tools to enhance presentations, learning, and customer engagement.
The real growth is coming from a clear shift in mindset — businesses are investing in solutions that deliver visible impact and strong ROI, not just impressive specifications. With digital transformation accelerating across sectors, interactive displays are set to become a standard part of how Indian organizations communicate, collaborate, and grow.
IT Voice- What opportunities do you see for IT channel partners in accelerating the adoption of interactive display solutions?
Dhanveer Chauhan– The interactive display market offers huge opportunities for IT channel partners. By combining technical expertise with consultative selling, they can deliver complete solutions that boost collaboration, learning, and customer engagement. At Mieux Display, we support our partners with training, marketing tools, and hands-on guidance to help them seize this growing demand.
IT Voice- How is Mieux Display enabling distributors and resellers to tap into this rising demand?
Dhanveer Chauhan– At Mieux Display, we see our distributors and resellers as long-term partners, not just channels. To help them tap into the rising demand, we focus on three key areas: strong product differentiation, business-ready support, and consistent enablement.
We equip our partners with reliable, premium, Make-in-India Premium interactive display solutions, backed by competitive pricing, clear use-case positioning, and robust after-sales service. Mieux Display comes up with flexible quarterly, yearly, and monthly schemes for our partners and system integrators to help them achieve desirable profits and strong sales growth.
Beyond products, we invest in hands-on training and enablement — both at our experience centres in A-28, Sector 63, Noida and in Bangalore — offering dealers and distributors a great opportunity to gain deep knowledge about LED Video Walls, Digital Standees, Kiosks, Podiums, and other products. We also provide end-to-end solutions, including critical installations, commissioning, fabrication, and product training, so our partners can confidently engage customers, demonstrate value, and close deals faster.
IT Voice- What types of training, certification, or support programs do you provide to strengthen your channel ecosystem?
Dhanveer Chauhan– At Mieux Display, we believe a strong partner network starts with strong enablement. That’s why we offer comprehensive training programs and hands-on certifications to our distributors and resellers. Beyond that, our dedicated support team ensures partners have on-ground assistance whenever they need it. The aim is simple — empower our partners to confidently showcase our solutions, educate their clients, and grow their business alongside us.
IT Voice- How is Mieux Display innovating its product lineup to meet the evolving requirements of corporate and SME environments?
Dhanveer Chauhan– Innovation at Mieux is always guided by real-world needs. For enterprises, we focus on scalable, high-performance solutions that integrate seamlessly with meeting rooms and collaboration tools. For SMEs, we design intuitive, plug-and-play systems that maximize productivity without complexity. From multiple screen sizes and advanced touch sensitivity to software ecosystems, every product evolves to meet the practical, day-to-day demands of modern businesses.
IT Voice- What features are most in demand today—advanced connectivity, larger screen sizes, or software integration?
Dhanveer Chauhan– Today, businesses are looking for a combination of all three. Advanced connectivity ensures seamless integration with conferencing tools and cloud platforms. Larger, high-resolution screens enhance engagement in meetings and classrooms. But software integration is where the magic happens — enabling interactive collaboration, content management, and analytics. The winning solution is the one that brings all these elements together effortlessly.
IT Voice- How are AI, cloud connectivity, and UC-platform compatibility shaping your product development roadmap?
Dhanveer Chauhan– AI, cloud, and UC-platform compatibility are no longer optional; they’re expected. At Mieux Display, we are embedding AI-driven features like smart annotation, voice commands, and predictive analytics to make interactions intuitive. Cloud connectivity allows real-time updates, remote management, and content sharing across locations. And UC-platform compatibility ensures our displays fit seamlessly into any corporate workflow, whether it’s hybrid work, remote training, or collaborative projects.
IT Voice- What differentiates Mieux Display’s interactive solutions from traditional display offerings in the market?
Dhanveer Chauhan– What sets Mieux apart is that we don’t just sell screens — we deliver experiences. Our interactive displays combine cutting-edge hardware, intuitive software, and seamless integrations to create solutions that truly transform the way people collaborate, learn, and engage. Add to that unmatched support, local service, and partner enablement, and you get a solution that’s not just a display, but a growth driver for any business or institution.
IT Voice- What challenges do enterprises typically face while adopting interactive display technologies, and how does your company address them?
Dhanveer Chauhan– Enterprises often face challenges like integration with existing systems, user training, and ensuring reliable support when adopting interactive displays. At Mieux Display, we address these by providing plug-and-play solutions, hands-on training, and a strong local service network. Our goal is to make adoption seamless, so businesses can focus on collaboration and productivity rather than technology hurdles.
