eBay, a global commerce leader connecting millions of buyers and sellers, recently unveiled the next leg of its seller-focused marketing campaign, ‘eBay. Export Ka Expert’. This campaign exemplifies eBay’s commitment as a partner to Indian merchants by presenting a series of videos that feature the success stories of sellers who were able to expand their businesses beyond borders.
The second phase of #ExportKaExpert communicates through its content pieces, which include 8 seller testimonial videos (4 long and 4 short formats). It features four seller success stories from India: Chauhan Rugs, Wahenoor Gems, Gyan Books, and S.K. Exports – demonstrating how eBay is helping these local sellers become competitive on a global scale.
In one of the videos, Amanpreet Kaur, Founder of Wahenoor Gems, detailed the challenges faced in exporting her products outside India. By engaging with eBay’s account management team Amanpreet received guidance in listing her products and shipping assistance through eBay Global Shipping(EGS). This enabled Wahenoor Gems to expand its team and witness a 15% growth in 2022 compared to 2021. eBay Global Shipping (EGS) has been curated to simplify the process of shipping items internationally for eBay sellers from India. In another video, Amit Garg from Gyaan Books shares his entrepreneurial journey at his long-run family business. Through his story, he explains how eBay has worked as a partner and significantly contributed to the growth of his business, resulting in a 20% increase over the last 2 quarters of 2022. Gyan Books has achieved remarkable success on the international stage through eBay India’s latest program, Global Xpansion Program (GXP). This program has been designed exclusively to assist Indian brands, aggregators, exporters, and manufacturers in reaching international markets while benefiting from higher sales and traffic through a sustainable growth model.
Commenting on the launch, Mr. Pavan Ponnappa, Head of Categories & Marketing, at eBay India Cross Border Trade said, “We’re excited to launch the extension of the #ExportKaExpert campaign, spotlighting inspiring success stories of Indian sellers in the global marketplace. With eBay’s support, Indian sellers gain access to 133 million buyers across 190+ countries, powerful tools, personalized account management, and unwavering support on their journey to success. We’re committed to empowering more businesses to unlock their potential with eBay.”
eBay provides a significant opportunity for Indian sellers to expand their customer base and reach a global audience. The ‘ExportKaExpert’ campaign was first launched in 2022 to provide support and guidance to Indian sellers looking to export their products to new markets. The pan-India digital and OTT campaign saw 11M+ video views and 31M+ impressions on social media platforms.