Dell announced the launch of its Enterprise Game ‘Destination Mars’ for its Indian Channel Partners. The game aims at enabling a better understanding of Dell’s Enterprise products amongst its channel partners while delivering a fun and engaging learning experience. The game will roll out in the form of a contest starting on December 16th 2013 and ending on December 31st2013.
Dell’s India partner community has grown rapidly over the short period since the launch of its Global Commercial Channel. With over 2000 partner relationships already in existence in the India market, and further growth anticipated, more impactful methods of communication have become imperative. Dell hopes to leverage the popularity of gaming and social media to generate further interest amongst existing and prospective partners in the industry.
The interactive game for partners, named ‘Destination Mars’ will run via Facebook and will test their knowledge of Dell enterprise solutions. The contest will run for a period of 15 days and at the end of the contest period Dell will reward the winners with attractive prizes.
Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India said “Destination Mars is a fun and entertaining way for channel partners to get acquainted with our enterprise offerings. It is also a non-intrusive and engaging way for us to strengthen our relationships with existing and prospective partners. We are very excited about the launch of this game and hope that our partner community enjoy and benefit from it. The game provides an option to connect with a Dell solutions expert for more training modules and we are expecting a good response.”
The participants can share their achievements and scores on Facebook. Although the contest is only open for Dell registered Commercial Channel Partners or entities engaged in IT Enterprise ( Server or Storage or Networking) Products reselling/distribution business, the players can invite friends to play and earn more power (points) through referrals. The winners of the game will be decided through a combination of high game score & social referrals or interactions. Every player of the game will be conferred a space title corresponding to their game score.