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Delinea Launches New Partner Program to Drive Partner Profitability and Scale Growth

Delinea Partner Advantage Program brings codified rules of engagement and AI-powered enablement to channel

Delinea, the runtime identity security platform that governs what humans, machines, and AI agents do once they have access, announced the launch of the Delinea Partner Advantage Program. The new comprehensive framework is built to deliver proven identity security technology, protected discounts, and ease of doing business.

Developed with direct partner input, including a global partner listening survey, the Delinea Partner Advantage Program is designed to address the most persistent pain points in the channel: margin erosion, channel conflict, and ambiguous rules of engagement. The program gives partners a clear, structured path to deliver identity security outcomes to their customers and provides a foundation for predictable, profitable growth. Beyond protecting discounts, the program is structured to help partners compound the value of every customer relationship they build.

Partners don’t care about your partner program,” said Scott Goree, senior vice president of channel and alliances at Delinea. “They care about technology that works, protected discounts, and a vendor that’s easy to work with. We built this program around what partners told us they actually need.”

“India’s partner ecosystem is one of the most important growth engines we have, and our partners here are increasingly the trusted advisors helping enterprises navigate identity security as AI adoption accelerates, Jude Kannabiran, Vice President, Asia at Delinea. “This program gives them a clear, protected path to build on that relationship recognising the investment they put into every deal and every customer they bring to us. It is how we aim to grow the India business together.”

The Delinea Partner Advantage Program has three core tenets – Protect, Align, and Scale – and introduces a modern structure to support how partners work today. Key features of the program include:
  • Codified Rules of Engagement: Clear, published deal registration, teaming protections, and Earned Incumbency discounts to ensure partners who invest in building and expanding customer relationships are protected on renewals and rewarded for their ongoing contribution.
  • AI-Driven Enablement: AI-powered just-in-time training and certifications that deliver the right content at the right moment in the sales cycle alongside an AI-powered partner portal.
  • Channel Autonomy: Streamlined processes, tools, and automation designed to remove friction from the full quote-to-cash journey, enabling partners to spend less time navigating vendor complexity and more time selling.

The program launches as AI reshapes what customers need from identity security. According to the Delinea 2026 Identity Security Report’s India Spotlight, 46% of Indian organizations report delayed AI initiatives due to identity friction and 79% say they’ve accepted standing access under operational pressure, also the highest globally. That demand is the growth opportunity the Partner Advantage Program is built to capture, giving partners a new revenue stream backed by a platform designed to govern access for every human, machine, and AI identity.

The Delinea Partner Advantage Program reflects a strong commitment to building successful, long-term partnerships,” said Mark Thornberry, SVP Partnerships, GuidePoint Security. “The program provides a clear framework that supports how we work together in the market, while recognizing the value partners bring through the customer relationships we cultivate and support.”

To support partners at every stage of their relationship with Delinea, the program offers three tiers: Elite for leading at scale, Premier for growing practice depth, and Select for building expertise. Each tier is structured to reflect the depth of engagement and unlock the right level of access, investment, and support.
Enrollment in the Delinea Partner Advantage Program is open to selling partners across all tiers now, with roles for MSPs, GSIs, advisory, and technology partners coming soon. To learn more about the Delinea Partner Advantage Program, visit https://delinea.com/partners

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