The objective of these meets was to promote the new range of Cooler Master Products and enlighten channel partners about innovative features that CM intends to bring to the Indian market.
Having received an overwhelming response from all over, the Dealer Meet commenced on 17th June covering Ahmedabad, Baroda and Surat with each city witnessing a good participation from tier I and tier II partners.
The meet focused not only on the company’s new product lines such as N series and K series chassis, V, GX-II and G series power supplies, seidon liquid coolers and the entire range of laptop cooling pads but also educated partners on the innovative features offered by Cooler Master products.
During the session channel partners got an opportunity to interact with Cooler Master’s team to resolve technical queries. In each of these meets organised at different states of Gujarat, the technical queries were aptly answered as all new products were displayed and demonstrated.
Crane Chen, India Country Manager commented on the occasion, “The aim of organizing dealer meet is to interact with all partners under one roof, introduce and showcase new products and brief them about future strategy. Dealer meet also provides a perfect platform for communicating with the channel partner and educate them on the unique features and benefits offered by our products. It also serves as a good platform for channel partners to interact with CM team and get their queries solved.”
“It was a rewarding and positive experience and we are very pleased with the outcome and response received. We hope these meets have filled some of those knowledge gaps too. This will also strengthen our bond with channel partners. Cooler Master will continue to conduct similar training programme in the future,” he continues.