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Clubhouse Adopts New Strategy Focusing on Smaller Friend-Based Groups and Voice Messages to Revive User Engagement

Clubhouse is revamping its platform to reengage users by shifting its focus to smaller, friend-based groups.

The once-popular social media platform, known for its public audio chats, is introducing “chats” where users can send voice messages to their friends, akin to Snapchat but for voice.

Additionally, Clubhouse is discontinuing its text message feature, replacing it with voice messages or “voicemails.”

These changes come in response to a decline in user numbers, with the company striving to provide a more personal online connection experience.

Clubhouse acknowledges the risk but hopes this shift will reignite user interest, marking a bold move for the platform’s future popularity.

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