Nisha Harshwal:-What makes eScan stand out from its contemporaries and why should partners prefer your brand?
Mr.Sunil Kripalani:-To overcome the challenges of businesses and individuals and to defend the cyber threats, eScan has made its products and solutions designed in such a way that there are minimalistic human intervention and cyber outbreaks can be prevented. This includes critical patch management updates/alerts to group-wise rules and policies deployment with a central web-based management console to track and mitigate any untoward incident such as Ransomware attacks to APTs or targeted attacks. With our strong R&D capabilities, we have incorporated technologies like Terminal Services Protection Module (TSPM), MicroWorld Winsock Layer (MWL), Proactive Behavioral Analysis Engine (PBAE), Host Intrusion Prevention System (HIPS), Domain & IP Reputation Check and Non-Intrusive Learning Pattern (NILP) Technology to provide real-time protection against Ransomware, DDoS, APT and other cyber-attacks.
Nisha Harshwal:-Please talk about your standout products and service and why should buyers trust your brand?
Mr.Sunil Kripalani:-eScan being an independent vendor of security solutions has an array of solutions to protect the networks and endpoints of very large to small businesses users. As mentioned above, our strong R&D capabilities have incorporated technologies like Terminal Services Protection Module (TSPM), MicroWorld Winsock Layer (MWL), Proactive Behavioral Analysis Engine (PBAE), Host Intrusion Prevention System (HIPS), Domain & IP Reputation Check and Non-Intrusive Learning Pattern (NILP) Technology. eScan’s EPP and EMM solutions are an integral part of eScan’s array of products, with MDM and Hybrid Network Support, are eScan Corporate 360, eScan Endpoint Security and eScan Enterprise 360. Furthermore, the new eScan Management Console (EMC) module includes a Secure Web Interface that facilitates dynamic security management of the server, endpoints and mobile devices in the corporate network. Our R&D team works relentlessly to stay ahead of various cyber-attacks and provide a safe and secure environment to our valued users.
Nisha Harshwal:-What are the key markets for eScan range of products? And which market segment has responded well to your products?
Mr.Sunil Kripalani:-Our security products are segregated in three segments that are designed to suit the needs of small offices and homes, small and medium businesses and large enterprises. eScan being a pure play IT security player has been one of the strongest contenders in the enterprise segment with more than 20-25% market share in specific security product and solution. BFSI, Education, IT &ITeS, Manufacturing, Government and healthcare are some of the key segments contributing to major revenue of eScan.
Nisha Harshwal:-Can we talk about the key strategies that drive your sales and customer acquisition potential?
Mr.Sunil Kripalani:-Channel enablement is one of our essential partner programs, which creates a win-win situation for mutual growth and long-term association for GTM activities. We have programs targeted for different verticals. We have structured our channel policies for sales, support and marketing activities which are aimed at increasing customer satisfaction and enabling good margins for our partner for their commitment to proactive engagement. We have increased our channel reach program through technical training and empowerment programs for channel sales and technical teams for a better understanding of our product range and solutions.
Nisha Harshwal:-With the security landscape evolving every day, how does eScan plan to keep up with the pace?
Mr.Sunil Kripalani:-With the rapid digitization of businesses, consumerization of IT and forthcoming smart city projects in India, cyber security becomes the cornerstone of IT deployment for all infrastructure projects. Cybersecurity is now becoming an integral part of all business. IT backbones are crucial for sectors like BFSI, Government, Defense, and Education. As a pure play security solution provider we work closely with many of the SI partners, in expanding our reach across the above-mentioned industry segments.