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In the purview of the new marketing strategy, Canon India launched its first CIS 4.0 store in Andheri, Mumbai. Canon Image Square is an experience store where consumers can experience the lifestyle, technology, and innovation in Canon products. Apart from the latest technology products, the store will have a dedicated service collection and Canon Professional Services (CPS) registration desk. Professional and semi-professional photographers can check all the photography solutions by Canon India under one roof that is the CIS 4.0 store.
“At Canon, we take great pride in being a complete imaging solution provider, catering to a vast audience across genres. Through our flagship Canon Image Square, it has been our constant endeavor to build customer trust by bringing alive the experience of the latest technology and products to photography and videography enthusiasts. With the introduction of CIS 4.0, we aim to elevate the customer experience by connecting them with experts and get a holistic understanding of the latest product offerings. Delighting customers has been Canon’s primary objective and we are sure to level up our engagement with the launch of CIS 4.0 and continue nurturing the imaging culture in India.” – Mr. Manabu Yamazaki, President, and CEO, Canon India on the launch of CIS 4.0 store.
Mr. C Sukumaran, Director- Consumer Systems Products and Imaging Communication Business, Canon India added, “Through the years, CIS stores have been a testament to our commitment to building a strong customer connect and increase the recall value for our products and solutions. In the past few years, we have seen a shift in customer purchase behavior where they are making more informed decisions. Aligning with the evolved needs of our customers, we are proud to launch the CIS 4.0 stores, to give customers a first-hand experience of products that they need for their area of specialization. These new stores will further enable us to gauge consumer feedback and accordingly integrate the same to our product line up.”
The Store will be a one-stop solution for all the photography needs with four interactive zones namely wedding, wildlife, vlogging, and family zone. Customers can have extensive knowledge and experience the categorized photography solutions in specific zones. The staff at the store will be highly trained on the products & solutions so that the customers can have detailed knowledge about the solutions by Canon.
The company is looking to launch 50+ such futuristic stores across the country for end-to-end photography solutions.
Despite the year marked by lockdowns and the pandemic, Japanese electronics giant Canon recorded growth in all the verticals in India. A major part of the growth was attributed to the OTT platforms, content creators, and education industry who rely on the technologically advanced Canon products.
Apart from the established inkjet printers, cinematography products have gained popularity and bagged exponential growth. The mirrorless camera category grew by 1.5 times last year. At the same time, the solutions business grew 35% over the previous year.