Canon continues its journey in the eco-friendly revolution by extending its support to the WWF for Earth Hour which was observed worldwide from 08.30 – 09.30 PM on 23rd March, 2013. Committed to the cause of energy accumulation in the country, Canon India sent a strong message by signifying the need for clean, efficient and affordable energy. As a part of this support and commitment, all employees at Canon India pledged to observe the Earth Hour on 23rd March, 2013.
All lights at Canon’s offices and Canon Neon signage at international airports were switched off during this time. As a yearlong extension of the Earth hour, Canon India also observes De-light days on Wednesdays, where Canon employees leave office at sharp 05:30 pm every Wednesday with an aim to save electricity. Globally, Canon is committed to the cause of environmental protection through its various initiatives in conservation of energy, water, paper, etc. Such constant endeavors of Canon have proved that a solution to the threat of global warming is possible through collective action. Like a responsible global company, Canon upholds an ideal balance between its operations and the responsibility for the impact of their activities on society.
Elucidating his thoughts on the occasion, Kazutada Kobayashi, President and CEO, Canon India, said, “As a responsible business, Canon India takes pride in being socially inclined and focuses on sustained and effective CSR projects. It is an honor for us to support the global Earth Hour campaign as a part of our CSR initiative towards creating a healthy environment by saving electricity.”
“We have always encouraged our employees to volunteer time for CSR causes. The more support we get, the stronger voice we present for concern on our environment. Doing several small, environmental-friendly actions every day not only saves the environment, but also helps protect species and their habitats and peoples’ livelihoods in other parts of the world. Such small steps can make a positive difference. Canon India believes in acting now and getting more people acting too.” he added.
Since 2006, globally, Canon has reduced logistics CO2 emissions by 40%. In India, in observation of the Earth Hour, Canon’s Neon and Outdoor signage were switched off. Mailers were sent throughout the month to encourage participation by Canon’s employees and partners. Last year, Approximately 30,000 people including CIPL employees, dealers, vendors and customers at CIS stores, QRC and website viewers were influenced. This year too, the participation enhanced since Earth Hour is not just about saving energy for that one hour, but it symbolizes the first step in the direction of adopting environment friendly activities into everyday life, which will lead the way towards a cleaner environment and a sustainable lifestyle.