Continuing with its march into the Hindi heartland, BoxTV, a premium video streaming site has announced a tie up with Hyder Kazmi’s regional award winning Bhojpuri titles. The content will reach audiences across Dhanbad, Muzaffarpur, Gaya, Bhagalpur, Arrah, Jamshedpur, Ranchi, and will also appeal to audience in the tier 2 and tier 3 towns of Bihar, Jharkhand and Uttar Pradesh. Given the potential of Bhojpuri cinema, this move would help BoxTV to establish itself as a strong regional player in central India and bring more value to consumers looking for regional entertainment.
BoxTV will have a huge line-up of hit Bhojpuri movies starring Hyder Kazmi such as Ladaai, Kaalia, Rangbaaj. The content will be in local dialect of Bhojpuri across genres like comedy, drama, action, and thriller. The movies can also be streamed through BoxTV apps available on various platforms such as iOS, Android and through smart TV pods.
Hyder Kazmi was first introduced by megastar Manoj Kumar in the movie ‘Bharat Ke Shahid’ where his performance was hugely appreciated by the audience. Subsequently, he worked in popular TV serials such as Alif Laila, and a telefim Mahapaash which was also screened at France Telefilms Festival. He founded a Telecom Company, ASC Digital Pvt. Ltd. Recently, he also won the Best Actor Award for his Bhojpuri movie ‘Kaalia’.
“This is BoxTV’s first foray into the Bhojpuri entertainment space. We believe there is a tremendous potential in the regional markets and it is the emerging markets such as Bihar and Jharkhand, which are delivering enormous growth both in terms of audience maturity as well as marketers’ increasing demands to reach these markets.” said Pandurang Nayak, Business Head, BoxTV.com.
“Bhojpuri cinema is now at a stage where it is transcending and being accepted by people among other communities as well. It is an exciting time for Bhojpuri movie industry. Our association with BoxTV would help to attract the movie buffs looking for Bhojpuri films,” said Hyder Kazmi.