BMC Software has set up a Customer Experience Centre (CEC) where customers can see real time IT solutions management in its entirety. It is one of the first companies in the industry to do so.
Located within the premises of BMC India’s R&D facility in Pune, the initiative builds on what in its Houston headquarters is called a Briefing Centre where their customers can see all their products.
“The Pune Centre is a technology immersion centre where customers can talk to engineers, lay hands on products and see their implementation,” says Bob Beauchamp, Chairman of the Board, President and CEO, BMC Software.
“It is where solutions management can be witnessed in real action in its entirety,” he explains, adding that nearly 98 per cent of Fortune 500 companies are their customers. The Network Operation Centre within the CEC is manned by two engineers round the clock.
Pointing out that the earlier manufacturing companies were turning into services companies, Beauchamp says BMC is bringing in ‘two-speed IT’ to drive down costs and drive up innovation.
The Pune R&D Centre recently moved to a new office which will serve as a model for every BMC office in the world. “This is the model we are using to rebuild our office in Houston,” he says.
With over 60 per cent of the company’s total R&D originating here, and a fourth of its global workforce, India hosts the third largest innovative centre after the US and Israel. Another centre is being planned in Silicon Valley.
Earlier, Tarun Sharma, VP, R&D and head, BMC India and Ukraine, said the company was moving into its fourth phase of growth, which involves a customer-centric approach, innovation and thought leadership.