January, 2013, Mumbai- Bitdefender, an award-winning provider of innovative security solutions, has appointed Venktron Digital Systems as its exclusive national distributor for the home and business range of software solutions.
The company has revamped its business strategies for the Indian Market with a focus shift from its regional model to a national distributor model. The company is strengthening its business roots in India with the appointment of Mr. Arghya Sanyal, the first channel director for India and South Asia market.
Bitdefender has been present in India since 2008 through its regional distributors. The company already has made its strong base in SOHO & Android market in India. The Romania-based antivirus company has now planned to foray into the enterprise segment in order to aggressively tap the Indian IT market.
Mr. Pablo Puig Ruano, Sales Director- ROW, Bitdefender, on his maiden visit to India said, “Bitdefender has maintained its Numero Uno position globally, but now we are looking aggressively at the Indian market and intend to solidify our brand image and position as a leading AV brand in India by end of this year. This makes it the right time for us to offer a technically rich product like Bitdefender at an affordable price.”
Throwing light on the channel strategies, Mr. Arghya Sanyal, South Asia Channel Director, Bitdefender, said, “We are a 100% channel-dependent company. We always thrive on the channel strength. Through our official national distributor in India is Venktron Digital Systems we will try to reach the entire dealer segment across the country. We are not only targeting cities like Chennai, Mumbai, Delhi and Bengaluru and Kolkata but, we are also planning to penetrate even in TIER II & TIER III cities.”