Today, Ather Energy successfully completes two years since the launch of Ather 450 in Bengaluru. It also launched Ather 450 Plus and Ather 45X among it’s other products.It is supposed to expand to eight other cities by 2020.
Ather was the first automobile company in India to offer OTA upgrades to its consumers. It also added new ride modes, new features and constantly kept improving the ride and ownership experience. With 6 Over The Air (OTA) software upgrades, the Ather 450s on the road have only been improving since their delivery, unlike traditional vehicles that don’t have the ability to upgrade their in-field vehicles.
The company has added various financial models to make adoption of EVs easy. Their first-in-category lease plans had no long term commitment. The company has rolled out an innovative battery subscription model. In this plan, the consumer pays for the scooter, without the cost of the battery. The battery price comes under a monthly subscription model that only makes the upfront scooter sticker price lower, but also provides a lifelong battery warranty – as long as the customer is on the subscription plan. The company is now planning to come up with a vehicle exchange program so that scooter-owners can also upgrade to a better electric vehicle.
It is set to expand to other cities such as Kolkata, Kochi, Coimbatore, Hyderabad and many more.
Tarun Mehta, Co-founder and CEO Ather Energy says that the lockdown has helped them to understand their future goals more closely.The company aims at making the proposition of owning an E2W hassle free by bringing up more financing solutions for the customers.
Some facts on Ather 450 owners & the community :
- 11 million kilometers traveled across the Ather 450 fleet.
- 6 OTA updates on the Ather 450 A
- Most distance traveled by a single Ather 450: 26,600 km
- More than 7000 evangelists and owners on the Ather Forum
Ather Energy was founded in 2013 by IIT Madras Alumni Tarun Mehta, and Swapnil Jain.It is the first Indian electric vehicle manufacturer. It is backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero Motocorp and Tiger Global.
Ather has also installed a public charging network, Ather Grid, built and designed entirely in India. With 38 charging Points in Bengaluru and 14 charging Points in Chennai, Ather Grid is the largest fast-charging network for electric vehicles in the country. The company’s product line has won several awards in design, automotive and technology categories. Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in Bengaluru and Chennai and in 2020 is expected to expand to Delhi NCR, Mumbai, Pune, Hyderabad and more cities.