Taiwanese laptop giant Asus is planning to move critical component suppliers from China to India, taking advantage of the government’s production-linked incentive (PLI) scheme.
The company will collaborate with contract manufacturer Flex to establish a factory in Chennai. This strategic move aims to expand Asus’s production operations in India due to the country’s growing market potential.
Currently, about 80% of Asus’s production comes from China, and it sees India becoming the second or third-largest manufacturing site globally in the coming years with the PLI scheme’s support.
Asus is actively seeking local vendors for components like PCBs, memory units, and chassis to meet increasing demand in the Indian market before considering exports.