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Airtel , Reliance Jio implement disparate strategies in the ongoing IPL to garner outreach

IPL being used by Jio and Airtel for their promotion

Indian Premier League (IPL) has always been that golden egg producing hen for the marketers and brands in the Indian market. Currently using the same old platform Bharti Airtel and Reliance Jio have been pushing their limits to catch eyeballs whilst the money loaded tournament is underway. However both of them are using different strategies to grow themselves. On one hand Airtel is using IPL to promote its 5G services to its customers and potentials, whereas Jio is using the platform more richly by raising awareness about its new postpaid plans as well as the new JioDive which is a virtual reality headset.

Harish Bijnoor, Founder of the same name consultancy group said

“With just three telecom players left in the market, and them being established , the IPL platform now serves as scheme-led advertising, rather than generic brand building. Media spending on the IPL by telcos is more targeted and tactical than before.”

AIRTEL using IPL to promote 5G services
Jio further using IPL to introduce JioDive

Jio is also a commercial on-ground partner for all the 10 teams in the IPL , this can be witnessed when Jio leverages its branding during advertising on TV slots and thus further using the featuring superstar players of the tournament it highlights the different benefits of its new plans. Jio has also launched the new Jio VIP Box which is digital experience delivered through JioVIPBox.com .

Airtel has also leveraged its 5G technology through its partnership with Star Sports , the television rights owner of IPL , the viewers can beam a digital avatar of themselves to the Star Sports Studio and interact with the panel of commentators and experts . Jio and Airtel have spent around Rs.280 Crore on marketing.

1 Comment

  1. […] Reliance Jio effortlessly entered the crowded and highly competitive mobile market by offering free 4G voice and data service and Airtel was the only other company which followed the same path and prominent companies like Idea and Vodafone despite their collaboration as Vi (Vodafone Idea) they couldn’t even compete with these two giants. […]

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